Thanks to Tory Johnson, the woman behind the fabulous
Spark and Hustle events today for the heads up on
this cool story.
So, this is the story of the Little Elf that Could – or better yet how Carol Aebersold was the? champion for this lovable little elf.
As with anything, the elf began with an idea. Carol and her daughter Chandra created him to share the family tradition they loved so much with the world. To do that, they decided to publish a book and contacted publishers. The publishers didn’t love the idea.
“Doomed for the damaged returns bin” and “based on this committee’s expertise to this?portion of the market, your book would not see a great deal of success.”- they wrote in rejection letters she received.
Now, let me ask, if YOU received such rejection by authority figures – would you keep on going? Or would you let others stop you cold?
Well, Carol and her daughter didn’t stop. They stuck to their beliefs and self-published their book and had the little elf doll created to go along with it.
And, once they did all that, they then had to had to market them as well. It didn’t just become an instant hit. They began with a book signing in which they invited 200 people. That was just the beginning of an intense marketing campaign in which they worked tirelessly to share their little elf with the world.
They didn’t quit when it got hard, they didn’t let other people’s discouraging comments stop them. They didn’t give up.
And, it paid off.
Today – the Elf on the Shelf is a multi-million dollar brand. That’s a true testament to the power of sticking up for your dream.
Congratulations Carol and team on your accomplishment!! You’re my inspiration of the day.
If you’ve ever had anyone shoot down your dreams, tell me about it in the comments, I’d love to hear your story.