Ryan Levesque and Mike Colella talk PPC

Ryan Levesque and his guest, Mike Colella from Adbeat.com talk about Google’s latest policies related to PPC advertising.
You’ll learn the changes you need to make to landing pages to stay compliant, a trick to “sneak” product offer language onto the page and what type of language to use in your privacy policies and disclaimers.
They also share niches Google looks closer at. For example higher risk to the market niches such as stock trading and weight loss are more highly scrutinized.
And how to create a one hundred dollar a day campaign; what types of ads to use to test.

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