Ryan Levesque and Mike Colella talk PPC

Ryan Levesque and his guest, Mike Colella from Adbeat.com talk about Google’s latest policies related to PPC advertising.
You’ll learn the changes you need to make to landing pages to stay compliant, a trick to “sneak” product offer language onto the page and what type of language to use in your privacy policies and disclaimers.
They also share niches Google looks closer at. For example higher risk to the market niches such as stock trading and weight loss are more highly scrutinized.
And how to create a one hundred dollar a day campaign; what types of ads to use to test.

There is only one You

I am accelerating the journey towards finding my Self and purpose by being a part of David Neagle’s mentor study program. I am on the verge of letting go of the baggage that my Ego wants me to hang onto, I h ave done it before and am doing it again. When I let go before in my life, amazing things showed up. When I realized that there was only one me and I was unique and special and loved myself for that (Yes, that’s a necessary component). When I did that I got a dream job of mine as talk show radio producer and I met my husband. Why didn’t I stay in that place of self-love and non-judgment if those good things were happening?

Don’t know. But, I think it’s because I let the past, my past drive my bus again. You know, that stuff that we carry around that defines us. Those, I’m not good enough feelings that were implanted years ago. Well, no more of that for me. I realize now that there is no past. If it did exist – where is it? It only exists as memories or pictures or old movies, but not in anything tangible. Here’s an analogy. You are a boat – make yourself whatever kind of boat you want – and you are on the ocean. As you move forward, behind you (the past) there is a wake. You look behind and see that the wake exists for a short time and then it just blends in with the rest of the ocean. The wake of the boat is your past. It can have only the control of your Self as you give it.

So, let it go. Let it merge with what it really is – nothing. From today forth – repeat this mantra to yourself. There is only one Me, I am unique and special and I love who I am.

You are not the third grade teacher who told you that you would never amount to anything, you are not the parent who scolded you or whatever negative events happened in the past.

You are an entirely new person, there is not even any cell of your being that is the same as when you were in the third grade (unless you are currently in the third grade!). All those cells have died and been replaced by new cells.

There is only one Me, I am unique and special and I love who I am.

Try it. And go through your day with that thought in mind. Your life will change – it has to.

My purpose is….

It can and will be felt by you when you reach the truth.  If you think it has to be a lofty “Mother Theresa” or “Ghandi” type goal – here’s one for you.  Michael Jordan’s said that his purpose was to play basketball.  Not a purpose to change the world – but it was what he feels he was put on the planet to do…

I am on a purpose hunt right now, have been for the past 3 or 4 months.  It may take time to reveal itself – but, I have no doubt it’s there.  Why?

Because I have had moments where time stopped, where I was so engrossed and happy to be doing what I was doing.   I was a talk show radio producer and worked an eight hour shift from six pm to 2 am .  And, there were may nights when the 2 am producer either didn’t show up or called to say they couldn’t work.  So, guess who filled it?  That meant that I worked 16 hours answering the phone, queuing up spots, monitoring the broadcast for content and to bleep out any “bad” words, contacting celebrities for the programs, etc.  16 hours straight and loved it.

So, I know that I don’t want to be a talk show producer again – however, there is some valuable info that I can pull out of the tasks that i was doing to show me my purpose.

What could you do for 16 hours straight and be so in love with it that you didn’t feel it was “work”.   There are clues…

If you’re struggling

In every breeze, gliding down every rainbow in the warming rays of the sun and the gentle patter of a light summer rain – life’s beauty glows all around us. There is magic in possibility as the Universe is just waiting for you to be ready to receive its blessings. Your soul – your inner beauty and wisdom shines as a beacon for you – a guiding light to serve you and guide you on your journey through Life.

Trust in the Power of the Universe and surrender your false, limiting beliefs to its knowledge. It knows the way and will keep your path clear and full of opportunities around every corner. Be grateful for its wisdom and the things it has given you so far.

The world needs your soul to keep it whole.

Have Faith.

I’ll give you a list of things you can do to stop struggling with my next post.

When times get tough

This is when it counts – when things seem to come crashing down around you.  Keeping a positive mental attitude is probably the most important when you encounter challenges in order to tell the Universe that you’re serious about getting ahead.

I can’t give details as to what is going badly, but I really screwed up royally today in keeping positive.  I was everything but.  I was angry, really angry.

Now, tonight, I realize that I have to let go of the anger and replace it with feelings of gratitude for what is going right.  I also realize that I have to forgive the people that are causing me grief.  This feels very difficult – so I know it’s the right thing to do.

Thanks for listening.

Houston – we have a problem

I just watched Apollo 13 yesterday for the first time.  What struck me was not only the human drama of the three astronauts desperately trying to get back to earth, but the story of how a series of seemingly impossible events happened one after the other.

They seem to have begun in the fact that Jim Lovell and his crew were picked for the mission because of another astronaut’s ear infection.  Then, health issues surfaced again when two days before launch, the pilot was exposed to the measles and replaced with another astronaut.  It was up to Lovell to make the decision to either not go on that mission at that point or accept the new pilot.  Lovell knew that the new pilot wasn’t as well-trained as he should be  but he made the decision to accept him.

Those events seem pretty random – but as the drama unfolds – they were critically important.

Once in space – everything is going fine until the first seemingly impossible event – failure of the two  oxygen tanks that supplied oxygen to the spacecraft and to the components.  The engineers at NASA were dumbfounded – this had never happened before.  They hadn’t planned for it – because they didn’t even conceive that it could happen.

The moon landing was scrubbed and the focus became how to get the astronauts back home alive.  The crew had to rely on the lunar landing module for their journey back – a ship that wasn’t designed for space travel – it was designed for the moon landing – and they had to power it up in fifteen minutes, not the three hours that the procedure manual called for.

Considering where the astronauts were in space, the fuel they had left, the electrical supply they had left – the engineers at NASA determined that it was impossible to get them back to earth.  This was not acceptable to Mission Control Director Gene Kranz.  He and the team worked out a scenario that would use the moon’s gravitational pull to conserve power and got numbers on paper that would get the astronauts back to earth.    But, this had never been done before and was pure mathematical speculation – but it was all they had.  Kranz served as the driving force to the team in Mission Control with his words that failure was not an option.  Everyone who could possibly provide answers was called in to help get the astronauts back to earth.

Another crisis – the CO2 levels were rising in the cabin and it seemed as if the astronauts were going to be killed by CO2 poisoning.  Kranz called on his team to make use of what the astronauts had in the ship to solve this and using random pieces of equipment and duct tape – the engineers came up with a solution that worked.  The seemingly impossible had been done again.

However, the astronauts still had to hit the earths atmosphere at a precise angle without the aid of the computer system for navigational guidance!!  And the heat shields, which may have been damaged in the oxygen tank explosion had to hold together to keep the astronauts from being burned to death from the intense heat of re-entry to earth’s atmosphere.

Of course, as the story goes, they made it back safely – really against the odds.

So, why bring this up now?  Because it reinforces my belief that anything is possible if the desire is strong enough.  With failure not being an option – the engineers at Mission Control were forced to make the seemingly impossible possible over and over and they had to do it at a pace much faster than they were used to.

So, what’s seemingly impossible to you?  What dream do you have that seems so out of reach that you don’t even try to go for it?  Take a tip from the engineers at Mission Control – make the need that you attain this goal so strong – that nothing will stop you from achieving it.  That desire, that emotion is the first step in  having your dreams come true.

Trust in the process – it got three astronauts home from the moon – it can work for you.

John Assaraf – You can’t have it all

When I read your book, Having it All – I believed the premise. I believed that I could have it all. Your story seemed genuine, your instructions for how I too could have it all were clear and easy to follow. It was obvious that those methods worked and you Had it All.

So, I believed and started down that path to success, to get all that my heart desires. I assembled my vision board (it really did come out nice), got some affirmations together that felt right to me, started meditating. I took action. I didn’t just vibrate positive energy and wait for it to come to me.

And, then good things started happening. It was amazing – things that I couldn’t have planned started going my way. I was a believer – I could Have it All – it was all good.

Then it happened. 

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go for the gold

Olympics – Opening ceremonies – kind of cool.  By the time the closing ceremonies rolled around I wasn’t interested in watching them.   I was awed by the mastery of some of the competitors – the gymnasts, the swimmers – I saw years of practice rippling in every muscle of their being.  They were truly inspiring and beautiful to watch.

I could see their burning desire for that gold medal – the pride that they felt in achieving it as they stood on that podium with the medal on their chest for the world to see.  I could appreciate how many hours they practiced, through times when it must have been difficult to go on, when they had pushed their bodies to the limit and then asked more of them.  Wow.  That kind of dedication and perseverance to a goal is damn inspiring.

Then they were gone and that left me with synchronized swimming (is this really a sport?), synchronized diving, volleyball, some kind of bike racing.  Am I missing something here with these quasi-sports?  Why are they Olympic material?  If they are then how about Tiddly-Winks and thumb-wrestling?

So, my take – give me the gymnasts, the runners, the swimmers – they are the embodiment of what it takes to be masterful.  Years of dedication and practice.  They are inspiring and show me what it will take me to go for my personal gold – never give up.